The Hollywood studios are slow but not dumb. They finally figured out that tech-savvy users are going to get copies of hit movies onto their PCs and portables whether the copyright cops like it or not. Until the new year, that often meant grabbing an illicit copy via BitTorrents or hacking the copy protection on the DVD.
This week's big DVD release, "Juno," is the highest-profile title to come packaged with a digital copy. (The first, apparently, was "Blue Harvest" -- the "Family Guy" spoof of "Star Wars" that also came from Fox.)
On Amazon, "Juno" buyers will pay about a $7 premium for the copy, which can be used on Macs, PCs and portable devices, notably the iPods and iPhones. The digital dupe also comes with the "Juno" Blu-ray.